Reach you rent.
You post and the platform decides who sees it. You don't control the difference between a good month and a bad one.
Let's fix thisFOR CREATORS, PODCASTERS & NEWSLETTER BUILDERS
Own your audience.Then get ready
to monetise it.
In 90 days, we work together to move your audience off platforms you rent and into an email list you own, and can monetise. Done with you, from the technical foundation to your first email offer path.
Your audience.
Our next move.
Your accounts.
Your assets.
Your assets.
A rhythm that
fits your week.
fits your week.
A clear path
to your first offer.
What happens on the call? ↗to your first offer.
If your platform changed its rules today, who could you still reach tomorrow?
You've built something real. People follow you, listen to you and reply to you. But, almost all of it sits on land that belongs to someone else, where an algorithm decides who sees what you make.
A list that sits still.
A few hundred people, maybe. You email when you remember. The gaps between sends get longer. So does the silence.
Let's fix thisNo reason to open.
A welcome email, then nothing. Or an episode announcement that repeats what the podcast app already said.
Let's fix thisNo road to income.
Without a clear path from reader to offer, sponsors, products and services have nowhere to happen.
Let's fix thisEvery one of these is a problem that we work on fixing together
What changes
in 90 days.
Where most creators or podcaster start
- Followers on platforms you don't control
- A list you email when you remember
- One welcome email, then silence
- No clear next step for an interested reader
- Nothing measured beyond opens
Where you're at by day 90
- An audience you can reach directly
- An email setup that gets you into the inbox
- A welcome sequence and at least two more automations
- A live, tracked opt-in and lead magnet
- Six sends in a row, on a rhythm you can hold
- A first offer path and the page or media kit to support it
- Two or three signals tracked from a starting baseline
What does monetisation-ready actually mean?
Ninety days gets you a foundation that's ready to earn. It doesn't get you a revenue figure. How quickly it pays depends on your audience, your offer and how consistently you send.
When you're ready to ask your readers for something, the list, the rhythm and the path are in place.
42:1
The ROI good email can give you
7 Days
The time it takes to set your roadmap
10%
Average click rate compared to industry average of 3%
3x
Our client growth benchmark average over 90 days
Done with you means
we win together.
I build and guide.
Your technical foundation, your Reader Map, your subscribe promise and an AI writing workspace built around your own material.
- Weekly 30-minute check-in
- Support between calls
- A clear roadmap of where to go next
You own and run.
Your ideas, your sending, your replies and your habit. Everything we build is yours to keep, so you can run it without me.
- Your accounts and sending domain
- Your strategic and creative assets
- Your AI writing workspace
Yes, you’ve tried building this…
But you're here because you've hit stumbling blocks in how to attract the right audience, not having the tools support you, finding time to get those emails out and scrambling for a plan.
We fix this together, without burning you out, and do it in the platform best suited to you.
Beehiiv
Kit
ActiveCampaign
Brevo
Mailchimp
Substack
Buttondown
Ghost
Hi, I'm Des.
12+ years in email.
Over 125+ email senders grown
I look at email through one question:
what does YOUR email growth need?
I've spent a third of my life working in email strategy, deliverability and automation for clients across the globe. I run multiple newsletters of my own, so what we do here is what I'm doing myself, practicing what I preach.
I also built CrossLetter, a newsletter discovery and cross-promotion platform. My performance-based background also shapes how I work: clear priorities, useful measures, realistic expectations and clear, revenue-based outcomes.
In their words.
Just add Des. That should be your subject lines, because I have you to thank for the 55% list growth. THANK YOU!
Daneille CambioTry&Reply
Your strategies and guides have been a boon to our business. We saw a massive order increase. Highly recommended, thank you Des.
Gavin HartmanCustom Fit Solutions
Your ongoing input continues to elevate these newsletters each month. We truly appreciate you, Des.
Mike HewanGrapevine Global
A phenomenal talk. Your contribution to our event was phenomenal, and we hope to have you back.
Joan MoyaRadius Solution Group
I just wanted to say a huge thank you for everything you've done over the past few months. I was genuinely thrilled with the number of leads that were generated, and I look forward to seeing the students who will one day join our centre because of the awareness your campaigns created. I also want to thank you for the attention and care you gave our account, despite us being a small client. I always felt like we mattered, and that level of service kept me confident.
Katy RogersKumon SA
★★★★★
Thank you Desmond.
Aida FlorioFlorio Attorneys
What you gave me in that conversation was not just clarity on email strategy. It was a sense of direction. You took time to genuinely understand what I’m building, made space for me to process out loud, and the cadence of the conversation itself was a kind of gift. This email you’ve sent confirms it. Everything we covered, distilled so cleanly.
Alberta StevensArete Quest
1 / 7
A foundation.
A rhythm.
A road to email growth.
MONTH ONE
Get inbox-ready.
We start with you, not just your tools. A deep interview puts your audience, your voice and your offer on paper. Then we set up your sending domain, content roadmap, platform and welcome experience.
BY DAY 30: OPT-IN + WELCOME SEQUENCE LIVE. FIRST SEND OUT.MONTH TWO
Find your rhythm.
We settle on a cadence that fits your real week and put it in your calendar. You send, and I coach. Three repeatable kinds of email keep you away from the blank page: what's changing, how it works and what it cost you to learn.
BY DAY 60: YOUR LEAD MAGNET + AUDIENCE GROWTH IN PLAYMONTH THREE
Build the road
to your first offer.
Growth sources and opt-in points go live, automated journeys extend, and we map the path from reader to offer. We agree the two or three signals that matter for you and set the baseline.
BY DAY 90: YOUR EMAIL ENVIRONMENT SET UP + MONETISINGOne 30-minute check-in every week, plus email support between calls.
Is this right for you,
right now?
This is for you if...
- You have an audience, or are starting to build one
- Your email list is growing or you're looking to grow one
- You have at least 1 - 2 hours weekly to dedicate to email
- You're looking to grow and learn, and are open to feedback
Probably not for you yet if...
- You want guarantees but aren't willing to collaborate
- You don't have any audience whatsoever, across any channels
- You don't have any time at all to work on email and growth
- You can't engage in English, or make virtual meetings
What it costs.
THE CORE 90-DAY PROGRAMME
$500
per month, for three months
Build it once.
Learn to run it yourself.
Your technical foundation, your sending rhythm and your first offer path, with weekly support while you put it into practice.
Book a fit call ↗Platform fees are paid separately.5% upfront payment discount
A SMALLER FIRST STEP
Growth Map
$250 / once
A 45-minute growth interview and 5-page written growth map
AFTER MONTH THREE
Momentum
$350 / month
Ongoing monthly coaching, accountability and growth support. Optional, but tailored to you
HELP WITH THE DRAFTING
Email Starter
$750 / block
Four emails written from an interview with you. Your ideas and experience stay yours.
No VAT is applied. Pay for your first 90 days upfront and receive a 5% discount.
Everything I do is tailored around your environment, needs and goals. If you'd like a bespoke option, let's chat.
A few things
you might
be wondering.
Who's going to help you
build it properly?
If you're serious about email working for you, take the quiz or let's talk about if you're ready to work together.
01
Pick a time in my diary and let's discuss your email growth
02
I'll give you 45 minutes, on video, to see if I'm the right guy to help you
03
Decide, together, whether starting now makes sense for you